That's exactly what happened the first time I put on Logitech's new G Pro X headset. Clad in black and brown, made of premium materials, they don't need to lure you in with colorful lights or plasticky design flourishes.
The most impressive headphones are often the most unassuming. If you want to buy a great pair of headphones though, the trends are very different. They often look more interesting than they sound, emphasizing pulsing LED lights and exaggerated plastic accents more than thumping bass and clear treble. Most gaming headsets are designed more for flash than function these days.